Heather Lutze, CSP
Friday, March 11, 2016
For Members Only
How to Leverage Competitive Intelligence to Dominate Online
Become a Fierce Competitor Online
Frustrated with your web site? Why do your competitor’s sites show up on the first page of search results and not yours? Online marketing is a dog-eat-dog world and competition to rank on Page One of search results is fierce.
Heather will show you how to land more speaking gigs and achieve record-breaking results in 2016. Learn from your competitors who spend thousands of dollars on marketing!
Heather will teach you:
How to access competitive intelligence and uncover competitive strategies.
How to ascertain the precise keywords you need to be using.
How to leverage real insights and actual methods to dramatically improve your Findability.
How to gain a massive competitive edge when you understand Search Engine Optimization (SEO).
How to discover the Intelligence Tools to help you make a dynamic marketing shift.
Heather’s methods are perfect for non-techy-types and it’s all available and completely ethical to gain access to this intel.
Homework (more information will be given to registrants on exactly what to do):
Run your site through MarketingGrader.com.
Run a Kombat report from SpyFu.com.
Run your site through Woorank.com to determine if your site has any technical issues.
Download the Findability App from the App Store or GooglePlay to gain access to free Findability Tools for increased online revenue, your Findability Score, the Findability Diagnostic Survey, and so much more.
Bring these reports with you to Marketing Espionage to quickly learn how to improve your Findability online and get more bookings.
About Heather Lutze
Heather Lutze, CSP, CEO and Master SEO Trainer, is a widely acclaimed speaker, trainer, and consultant who literally wrote the book on search engine marketing. Two books, in fact— The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing and the brand new Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing. Her third book, Marketing Espionage, is due out in winter 2016.
Her programs are delivered in a witty, “no-geek-speak” style that has demystified internet marketing for countless business owners.
Heather founded the Findability Group in 2000 in response to all the frustrated web site owners who had paid good money for beautiful, high-tech web sites that weren't bringing in business. Prior to that, she spent three years training advertisers in Paid Search techniques for Yahoo! Search Marketing. She is a member of the National Speaker's Association, a sought after Vistage International Speaker and has shared the stage with Tony Robbins Business Mastery in Fiji and London. And yes, Heather has even been on Oprah.
About Marketing Espionage
Q: How many people can attend?
A: This program is limited to fifteen (15) “business units.” Each business unit can include up to two people.
Q: But my company is just me. I don’t have any staff. Can I sign up with someone else?
A: You may, but the focus will be on only one business unit (not alternating between yours and your partner’s).
Q: Do I need to be a member of NSA to register?
A: Yes, and if you bring a partner, they do not need to be.
NSA-DC is offering Marketing Espionage to NSA-DC members first – through February 8, 2016. If there are any slots remaining, they will be marketed to other NSA chapters.
NSA-DC Member Registration: $397 (through February 8, 2016)
Open Registration: $497 (after February 8, 2016)
To register, please click HERE.