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NSA-DC Articles
The Eight Professional Competencies of the National Speakers Association
The Eight Professional Competencies of the National Speakers Association encompass the specific skills needed to develop a professional speaking career. These competencies are the foundation of the National Speakers Association's Certified Speaking Professional (CSP) program.
Organizing a Conference? Three Principles Might Help
by Ian Percy, CSP, CPAE
Unless you go somewhere exotic and participate in amazing teambuilding events, most conferences are relatively routine and forgettable. Often what is memorable are things like the time Barb put bubble bath in the spa hot tub, or when Norm got thrown out of the hotel after too much "networking."
Want Your Audiences to Remember What You Say? Learn the Importance of Clear Structure
© Patricia Fripp CSP, CPAE
Your message, no matter how important, will not be remembered if you don't recognize the importance of STRUCTURE. Here are some practical ideas that can immediately make you more effective.
Why Sales Don't Go Through... 9 Common Mistakes
© Arnold Sanow
Closing sales is an art not a science. Everything we do from our communication style, to our dress, to our understanding of the customers wants and needs, can affect our success or failure in closing sales. The way you close a sale depends as much on the product/service you're selling as it does the customer you're dealing with. There are many reasons why sales don't close... here are 9 of the most common mistakes.
Consulting Tips from the Million Dollar Consultant: Evaluating A Proposal To Collaborate
© Alan Weiss
I've found that "collaboration," in many cases, means that someone wants to take money out of my bank account and put it into their own. I never collaborate with anyone who doesn't bring something to the table, be it business, sweat equity, legwork, or new ideas.
Key Questions Good Speakers Should Answer Before Each Presentation
© John Jay Daly, APR PRSA
1. What is the central purpose for this presentation?
2. Describe make-up of audience: (demographics, psychographics, age range, level of expertise, gender etc.)
3. List size of group. —location - total time involved — is it routine or special meeting? (if latter, describe).
7 Reasons Speakers Flop
by Mark Sanborn, CSP, CPAE
1. A disregard for time.
2. Unclear purpose
3. Inadequate preparation...
Just Humor Them! How To Make Presentations Memorable
Ronald P. Culberson, CSP, LCSW, Director of Everything! FUNsulting, etc.
It was the last day of a week-long training program for 20 senior executives. The program had been full of theory, discussions, out-of-the-box thinking and real-life experiences which exposed them to the challenges of leading people. I had the privilege of offering a morning program on the FUN in leadership but had the distinct disadvantage of following a dynamic group of excellent speakers and trainers.
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