This is the "extension" competency. Speakers can extend themselves beyond the stage/platform through authorship and product development. Mastering the knowledge and skills of this Competency helps speakers successfully convert the messages of their speaking topics into marketable products.

Making the "Rollout" Decision
Turning the messages of speakers' topics into successful products is not a simple challenge. Before speakers commit to turning speaking topics into products, they should do a "rollout" analysis.

Writing Manuscripts and Scripts
Writing an article, book, script for an audio- or videotape or an issue of a newsletter can be challenging. In addition to the techniques for writing them, there are other considerations.

Writing Techniques
There are bad ways, good ways and better ways to write different documents.

Publishing Industry Professionals
Speakers do not have to become professional authors without help.

Negotiating Royalties and Fees
Speakers may need assistance negotiating the financial arrangements with literary professionals.

Copyrights and Registrations
Speakers should protect what is legally theirs. Written materials and trademarks may have significant market value for speakers.