This is the "communication" competency. It encompasses the theatrical and stage talents of speakers. It embodies the knowledge and skills of presenting/ performing to communicate with the audience. Personal talents, working with audiences and presenting/performing in one or more roles are the key components of this Competency.

Mechanics and Styles
The mechanics of a presentation/performance go beyond the room, stage and equipment. By mastering the craft of presenting/performing, speakers can find and develop their own unique communication styles through stage presence and showmanship.

Working with Audiences
Audiences want to be part of what speakers create for them. They will open themselves up and lay their hearts, minds and bodies at the speaker's footlights.

Special Audiences
For speakers to master their profession, they must recognize that audiences are not identical. Audiences are likely to have different values, attitudes and interests.

Speaker's Role
Speakers are often asked to appear before audiences in various roles. All in one day they may be asked to make a keynote speech, conduct a workshop and serve as a panelist. Each requires different skills.

Staying Abreast
Expanding knowledge and new technologies makes it challenging to stay on the right side of the professional "obsolescent curve."