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Key Questions Good Speakers Should Answer Before Each Presentation
© John Jay Daly, APR PRSA
- What is the central purpose for this presentation?
- Describe make-up of audience: (demographics, psychographics, age range, level of expertise, gender etc.
- List size of group. — location - total time involved — is it routine or special meeting? (if latter, describe).
- If this is special event, describe it in detail:
- What position do I have in program?
a. Who precedes me?
b. Who follows me?
c. Other helpful notes:
- In rank order, briefly list the 3 the "key thoughts" you wish to convey and why:
a.
b.
c.
- What action(s) do I wish this audience to do immediately upon my conclusion:
- If there are residual actions I wish audience to take, list them and note "by when":
- If it's possible to give talk a strong "working title" list it:
- Summarize in 25 words "the essence" of your message:
- Do it in under 12 words:
- Create words to make "the mundane memorable" and "prosaic picturesque" that are relevant to message:
- Take whack at clear yet clever opener:
- What about a strong, memorable close:
- What media will attend or cover talk remotely?
- Who prepares brief press summary & when?
- Have all vital logistical details been confirmed (a/v needs — passouts - directions - lodgings — travel etc)
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