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  • Chris Clarke-Epstein- Proving Our Worth. Understand your Return on Attendance.

Chris Clarke-Epstein- Proving Our Worth. Understand your Return on Attendance.

  • 10/11/2014
  • 8:30 AM - 11:30 AM
  • Pooks Hill Marriott, Bethesda, MD

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Proving our Worth:
How Speakers Deliver Return on Attendance

A Meeting Planner asks: “What do you do in your programs to ensure ROA and can you prove it?” If you can't answer this question quickly, you may lose the gig. Look at any meeting or training magazine. You will seen an article on proving ROA. Do you know what this means in the meetings world? 

More than ever, you will have to explain your content and methodologies to justify your fees. Speaking ROA language and delivering on an ROA promise will differentiate you in the marketplace. Find out how to put ROA into your Speaking and your business process. Watch your business GROW!

Commissioned by NSA past President, Kristin Arnold, Chris Clarke-Epstein, CSP has written the first White Paper in a new NSA Series, How Speakers Deliver Return on Attendance.

In this interactive session, learn the ins and outs of the meetings industry version of ROA.
  •  Study the factors that impact whether participants actually use your content
  •  Learn the Success Factors valued by C-level Executives
  •  Explore additional services you can add to your programs that will increase their ROA
  •  Create website copy or a promotional piece that will describe the ROA activities you embed in your services
  •  Experience a 3-Step ROA process
  •  Develop your own ROA Plan of Action


The National Speakers Association (NSA) is the leading organization for professional speakers. Since 1973, NSA has provided resources and education designed to advance the skills, integrity and value of its members and speaking profession.

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