So You Want to Write a Book:
What you need to know about publishing and marketing your book.
If you have written a book or are thinking about doing so, don’t miss this opportunity to have a conversation with two of Washington’s most knowledgeable experts on book publishing and marketing. Literary agent Gail Ross and marketing impresario Perry Hooks will discuss what makes a book idea marketable, how to approach and work with an agent, publishing options, and ways to market a book once it has been published. The NSA-DC Fireside Chats are small intimate gatherings in members’ homes that allow for more personalized connection around a particular topic.
Gail Ross is President of the Ross/Yoon Agency, a literary agency specializing in serious nonfiction on a variety of topics: everything from memoir and history and biography to popular science, business, and psychology. Her clients include CEOs, top doctors, Pulitzer Prize-winning journalists, academics, politicos, and radio and television personalities. Gail represents a variety of important commercial nonfiction. She and her team work closely with first-time authors and have earned a reputation in the industry for providing rigorous, enthusiastic editorial guidance at all stages of the publishing process. Through the agency’s blog and regular happy hours, she also encourages her writers to view themselves as members of a literary community, helping each other toward success.
Gail is also a media lawyer with Trister, Ross, Schadler & Gold, PLLC, where she advises individuals, companies, and non-profits on copyrights, publishing, new media, and licensing. She lives in the U Street Corridor.
Perry Pidgeon Hooks has had a love affair with books that started with trips to the public library in Memphis, TN where she grew up. Perry’s love of reading combined with an immense respect for the talents and efforts of writers keeps her engaged in the book business.
For more than 20years, Perry has worked with independent book stores including Davis-Kidd in Nashville, TN and at Politics and Prose in Washington, D.C. in marketing or as an independent contractor, promoting authors by bringing them to the stores as well as to nontraditional book venues. She remains partial to the independent books stores, working with Politics and Prose when producing events for clients in the metro DC area and ore recently with the Harvard Book Store in Cambridge, MA for clients in the Boston area and Parnassus Books in Nashville.
Perry’s various detours through financial services marketing, advertising and trade association work have all helped her hone her skills in designing programs and author series that fit the needs of her clients.