Do you have an idea for a new business, product or service and you're wondering how to make it succeed?
Do you already have a business and you're wondering how to stand out and stay profitable in these tough economic times?
If so, you're in the right place. Bring your idea and priority project and have Sam Horn, America's Intrigue Expert, show you how to:
• describe your idea or work so people get it and want it
• identify a unique P.O.D. (Point of Distinction) so you break out vs. blend in
• attract free national media attention with attention-grabbing marketing
• develop a sticky brand name that gets you noticed and remembered
• clarify why you're worth trying and buying - so even people on a budget decide you're worth it
Meet the author of the critically-acclaimed POP! Create the Perfect Pitch, Tile and Tagline for Anything (Perigee-Penguin, '09) and discover why this program has received raves from Inc. Magazine's annual 500 conference and why the POP! book is endorsed by Seth Godin, Jeffrey Gitomer and Ken Blanchard who says it's a "lively guide to getting heard, getting remembered, getting results."
When money is tight, you can't afford to wait for customers to find you. You must give people something "to talk about" so they notice you and are compelled to check you out -- no matter how busy they are. If you want your business, idea, product and service to make money - they need to POP! out of their pack. You'll discover innovative ways to do just that in this fun, fascinating session.
Sam will facilitate TWO HOT SEATS on the spot!
Sam Horn, America's Intrigue Expert, helps entrepreneurs and organizations create one-of-a kind ideas and approaches that help them break out vs. blend in.The top-ranked speaker at two International Platform Association conventions and the official Pitch Coach for Springboard Enterprises (which has helped women entrepreneurs receive $4 billion in venture capital), Sam's work has been featured in, BusinessWeek, NPR, Investors Business Daily, Smart Money, Readers Digest, Washington Post and Chicago Tribune.
Become an AUTHORpreneur
Who Makes a GOOD LIVING From Your Writing
12:30pm - 2:30pm
It's one thing to write and publish quality books, blogs, articles and social media posts; it's another thing to make money from them.
In this highly interactive session, Sam will share best-practices from her 17 years as Executive Director of the Maui Writers Conference and talk you through a step-by-step system that can help you become an AUTHORpreneur who leverages your EEE (expertise, experience, epiphanies) into written projects that generate revenue.
Whether you're a small-business owner, association executive, sales professional, non-profit leader, community advocate, or an aspiring or professional speaker - your ability to WRITE COMPELLING COPY is the key to getting your message read and respected.
She will facilitate TWO HOT SEATS so you can witness in real-time how to turn a ho-hum idea into one that goes viral, how to come up with a winning title for your book or headline for your article, and how to craft a one-sentence hook that motivates people to want to read and buy what you've written.
Sam jumps into real-life success stories that SHOW how other people have catapulted their visibility, reputation and success by creating value-added written projects - and how you can too.
Thank you to our chapter meeting sponsor