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  • What’s Stopping Millennials or Gen Xers or Boomers from Hiring You–and What to Do About It - Anna Liotta, CSP

What’s Stopping Millennials or Gen Xers or Boomers from Hiring You–and What to Do About It - Anna Liotta, CSP

  • 08/10/2019
  • 8:30 AM - 11:30 AM
  • Silver Spring Civic Center - 1 Veterans Pl. Silver Spring, MD 20910

Registration

  • *Guests are welcome to attend their first three (3) NSA-DC Chapter meetings at the discounted rate of $65 per meeting. After your first three visits, you can continue to attend at a special $95 per meeting rate.
  • After three discounted admissions, Guests are welcome to continue attending at the regular guest rate of $95.
  • This registration type is reserved for those who have been accepted into the Speaker Academy program that will begin in March 2020.
  • This registration type is reserved for those who have been accepted into the Speaker Academy program that will begin in March 2020.

Register


NSA-DC August 2019 Chapter Meeting



Anna Liotta, CSP

 What’s Stopping Millennials or Gen Xers or Boomers
from Hiring You–and What to Do About It

Saturday, August 10, 2019

*New Location:
Silver Spring Civic Center
1 Veterans Pl.
Silver Spring, MD 20910

8:30am – 11:30am

Early bird rates end Friday, August 2nd!

At present, the workforce is 29% Boomers, 23% Gen-Xers, and 45% Millennials. Bad news: what captivates one group is turning off another. Worse news: you can’t just target the final decision-makers with your marketing. During the sales process you–or maybe only your website–will touch all three generations. How do you adapt your marketing and sales pitches, so they are effective regardless of who is receiving them?

In this fast-paced, action-focused session you will learn:

  • Your own generational blind spots that are sabotaging making a connection with older or younger clients
  • The one piece of research you must do before talking to a decision maker
  • How to accommodate contradictory needs of different generations in one sales pitch
  • How to update your visuals, websites, interactive activities, and even your CRMs so they get your message across to all generations

Anna Liotta, CSP:

Anna Liotta, creator of Generationally Savvy™ Communication Solutions, is an award-winning speaker, business consultant, and author. She engages audiences with her practical strategies for attracting, growing, and retaining top talent and loyal clients from every generation.

Anna integrates communications, sociology, business psychology, and demography to unify workplaces and dramatically improve company performance. Her expertise and insight have helped such companies as Pike Place Market, Intel, Wells Fargo, Microsoft, Amazon, the PGA, NBA, and United Way.

Clients described Anna as:

  • Funny and Inspirational 
  • Energetic and Engaging 
  • Wicked Smart 
  • Eloquent and Accessible
If you’re a Baby Boomer and want Anna’s long-form bio, click here. If you’re a Gen Xer and this was too much detail, my apologies.

    Thank you to our August Foto Friend


    www.highendheadshots.com

    Facebook @highendheadshots


    Please note:

    This event will be held at the Silver Spring Civic Center located at 1 Veterans Pl. Silver Spring, MD 20910.

    *Guests are welcome to attend their first three (3) NSA-DC Chapter meetings at the discounted rate of $65 per meeting.  After your first three visits, you can continue to attend at a special $95 per meeting rate. 

    Refunds and credits will not be given for meetings and events if you have registered and are unable to attend.  

    Your Consent for Use of Photographic Images & Recordings
    Registration and attendance at, or participation in a National Speaker Association DC Chapter events constitutes an agreement by the registrant to NSA DC's use and distribution (both now and in the future) of the registrant or attendee's image or voice in photographs, videotapes, electronic reproductions and audiotapes.
     


    The National Speakers Association (NSA) is the leading organization for professional speakers. Since 1973, NSA has provided resources and education designed to advance the skills, integrity and value of its members and speaking profession.

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