Anna Liotta, CSP
What’s Stopping Millennials or Gen Xers or Boomers
from Hiring You–and What to Do About It
Saturday, August 10, 2019
Silver Spring Civic Center
1 Veterans Pl.
Silver Spring, MD 20910
8:30am – 11:30am
Early bird rates end Friday, August 2nd!
At present, the workforce is 29% Boomers, 23% Gen-Xers, and 45% Millennials. Bad news: what captivates one group is turning off another. Worse news: you can’t just target the final decision-makers with your marketing. During the sales process you–or maybe only your website–will touch all three generations. How do you adapt your marketing and sales pitches, so they are effective regardless of who is receiving them?
In this fast-paced, action-focused session you will learn:
- Your own generational blind spots that are sabotaging making a connection with older or younger clients
- The one piece of research you must do before talking to a decision maker
- How to accommodate contradictory needs of different generations in one sales pitch
- How to update your visuals, websites, interactive activities, and even your CRMs so they get your message across to all generations
Anna Liotta, CSP:
Anna Liotta, creator of Generationally Savvy™ Communication Solutions, is an award-winning speaker, business consultant, and author. She engages audiences with her practical strategies for attracting, growing, and retaining top talent and loyal clients from every generation.
Anna integrates communications, sociology, business psychology, and demography to unify workplaces and dramatically improve company performance. Her expertise and insight have helped such companies as Pike Place Market, Intel, Wells Fargo, Microsoft, Amazon, the PGA, NBA, and United Way.
Clients described Anna as:
Funny and Inspirational
Energetic and Engaging
Eloquent and Accessible
If you’re a Baby Boomer and want Anna’s long-form bio, click here. If you’re a Gen Xer and this was too much detail, my apologies.
Thank you to our August Foto Friend