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  • Getting Paid to Speak in 2021: Leveraging Your Expertise

Getting Paid to Speak in 2021: Leveraging Your Expertise

  • 03/13/2021
  • 9:00 AM - 12:00 PM
  • Via Zoom

Registration

  • This registration type is for any NSA National member.
  • This registration type is for any NSA National member.
  • This registration type is for NSA-DC professional and bureau/affiliate members, NSA-DC Speaker Academy Graduates and NSA National Academy Members.
  • This registration type is for NSA-DC professional and bureau/affiliate members, NSA-DC Speaker Academy Graduates and NSA National Academy Members.

Registration is closed



presents

Getting Paid to Speak in 2021: Leveraging Your Expertise

Saturday, March 13, 2021

Via Zoom
Directions for accessing this webinar will be included in your registration confirmation email.

9:00 am - 12:00 pm

Hosted and Moderated by
NSA Hall of Fame Member
BILL CATES CSP, CPAE



Every speaker - at every level of the speaking profession - is in the midst of redesigning their business. We all have to meet the demands of an ever-evolving speaker marketplace. These six highly successful, veteran speakers will help you map out your plan for success in 2021 and beyond in various focus areas.

This will be a special, NSA Members-Only program featuring two sessions: Session One will be short (10 minute) presentations by each professional on their tips for getting paid to speak in 2021, regardless of your level of experience. Session Two will be breakout sessions hosted by these speakers and include a "mini" Master Mind style discussion. This is where each participant will be able to ask the most burning question they have about getting paid to speak in that focus area.

Registrants will be asked to pre-select their preferred breakout session at registration time so they are matched with their area of greatest interest.

Here is the lineup of outstanding presenters:

Liz Weber, CMC, CSP - Strategic Leadership

I fill my calendar by giving my clients what they'll need next. I work to establish longer-term, trusted relationships with my clients that result in numerous projects spread out over several years.


Focus On: Anticipating Client Needs to Create Long Term Relationships (and Fees!)

You will leave with:
1. Refining your portfolio of services and expertise.
2. Clarifying who your Tier 1 and 2 clients should be.
3. Identifying what your Tier 1 and 2 clients need from you next.

Liz Weber is a Certified Speaking Professional and a Certified Management Consultant. She is a past president of NSA-DC, a former two-term national NSA board member and chair of the NSA Strategic Planning Committee. Liz is currently the Secretary of the NSA Foundation Board of Trustees and she also serves as the NSA US Representative to the Global Speakers Federation. Liz has authored nine leadership books, writes her monthly blog, and is active on social media where she shares strategic leadership insights.
www.WBSLLC.com

Arnold Sanow, MBA, CSP

I focus on delivering speaking, training, coaching, and related products and services to sustain a successful full-time business for the last 30 years.



Focus On: Generating Income Through Repeat Clients, Referrals, Licensing, and Getting Others to Sell Your Services

You will leave with:
1. A Checklist of what to do before, during, and after each presentation to generate more business
2. How to license your programs to individuals and companies
3. How to get agents to sell your services – even if you are a beginning speaker

Arnold Sanow, MBA, CSP (Certified Speaking Professional), has delivered over 2,500 paid keynotes and professional development programs, coached leaders, authored seven books to include, Get Along with Anyone, Anytime, Anywhere and Present with Power, Punch, and Pizzazz, and is a frequent guest in the media. He also works with speakers, trainers, and coaches from those just starting up to seasoned pros to help them start, build and grow their businesses.
www.arnoldsanow.com

Shelley Row, PE, CSP

My business is based on expertise/reputation in my field (transportation engineering & transportation association management) and long-term relationships. I provide leadership training that is niched to technical professionals and related associations. Services span from keynotes, breakouts, training, consulting and coaching.

Focus On: Leveraging Your Credibility to Own Your Niche Market

You will leave with:
1. The benefits of sticking to your area of expertise instead of making a complete career change.
2. A checklist for leveraging your experience and reputation within your niche.
3. To be a pro, know the things that go without saying (but need to be said)

Founder and CEO of Blue Fjord Leaders, Shelley Row, PE, CSP, is an Inc. Magazine top 100 leadership speaker and Certified Speaking Professional. An engineer and former senior government executive, Shelley engineers leaders to see beyond the data by creating skilled self-awareness, empathy, and communication. She is the author of four books and is a past president of NSA-DC.
www.bluefjordleaders.com

Richard Marker

My business has been built on continuing to invest in my expertise, and using speaking, teaching, and advising/consulting competencies to monetize that expertise.



Focus On: Monetizing Your Expertise and Your Brand

You will leave with:
1. How to determine if others consider you a “thought leader” or “expert”.
2. How to pivot/transition between competencies to respond to changing conditions
3. How to determine if and when to invest in “free” vs insist on “fee”

Richard Marker is founder and co-principal of The Institute for Wise Philanthropy , a philanthropy education and advisory group. Marker is a recognized thought leader in the philanthropy sector. His columns on philanthropy have been published widely and he is the author of Saying ‘Yes’ Wisely: Insights for the Thoughtful A popular lecturer, he has spoken in 40 countries on 5 continents.

Mark Levin, CSP, CAE

I've built my speaking business in the association market, focusing on membership growth and leadership development. As a niche speaker, I've gained hundreds of speaking engagements and long-term contracts with customized marketing and client referrals.



Focus On: Getting Paid to Speak To – and Through - Associations

You will leave with:
1. A checklist of what association meeting planners are looking for in a speaker, a list that can help you stand out from the competition.
2. Some critical keys to cross-selling and upselling in this unique market.
3. Tips on how to identify the best prospects in the association market for your particular content/skills.

Mark Levin is a Certified Speaking Professional and a Certified Association Executive. He is the current President of NSA-DC and is the Chapter's longest tenured Professional Member. Mark has authored five books for the association market, all of which reached best-seller status for American Society of Association Executives (ASAE).

Karen Snyder, MA, CSP, Certified Professional Facilitator

My business has been built on knowing the myriad of services I can offer to my clients and selling those services as a retainer.




Focus On: Packaging Your Services to Earn Large Contracts

You will leave with:
1. The questions you need to ask to determine if you are speaking with a client that needs a variety of services (most do) and can afford a retainer arrangement.
2. The huge benefits of having long term clients especially during Covid, recessions and other world events that change the marketplace.
3. The sales process to create a retainer client

Karen Snyder is a Certified Speaking Professional, a Certified Facilitator, and a Certified Diversity Consultant. She is a past president of NSA-DC and a member of 20 years. Karen has authored two books, Eating Worms: Practicing Leadership Every Day and Relationship Centered Consulting: The Magical Way to Grow Your Consulting Business as well as her weekly blog.
www.KarenSnyder.com


The National Speakers Association (NSA) is the leading organization for professional speakers. Since 1973, NSA has provided resources and education designed to advance the skills, integrity and value of its members and speaking profession.

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