POP! Your 2022: How to Break Out Instead of Blend In
Saturday, December 11, 2021Via Zoom
Directions for accessing this webinar will be included in your registration confirmation email.
9:00 am – 10:45 am
Your webinar registration includes access to video recording for 30 days.
Quick. When people ask, "Why should I hire you?" what do you say?
When people ask, "Why should I buy this, read this, sign up for this?" what do you say?
Sam Horn wrote the book (literally) on how to POP! your pitch, title, tagline, positioning and messaging so you're one-of-a-kind instead of one-of-many.
Discover for yourself why Seth Godin called POP! "Revolutionary," why it has been presented to hundreds of organizations worldwide including Intel, Cisco, Oracle, Fidelity and Capital One, and why Sam's clients include 10 Presidents of NSA, ICF, ASAE, and SHRM and thought-leaders such as Sheri Salata, the former Executive Producer for the Oprah Winfrey Show.
In this interactive session, Sam will help you identify an IKIGAI project for 2022. IKIGAI is Japanese for "purpose, reason to get up in the morning."
Of all the responsibilities competing for your attention, what is ONE that would put and keep the light on in your eyes next year? You'll learn how to clearly communicate that IKIGAI project in 60 SECONDS so people's eyebrows go up and they want to know more.
Learning objectives include:
1. Why NOT to give a traditional elevator SPEECH when asked what you do - and what to say instead that creates two-communication
2. How to create repeatable-retweetable memes for your work that take it viral
3. A 60 second opening that is guaranteed to intrigue and impress your decision-makers online and in person
4. How to replace INFObesity explanations with Dog on a Tanker examples that motivate people to care about what you care about
5. Sam's 7P Process for creating a unique niche that helps you stand out from the crowd
Get ready to take notes and INK IT WHEN YOU THINK IT. You'll love Sam's real-life success stories, thought-provoking quotes, and actionable insights you can put into practice today to help your priority projects break out instead of blend in. After all, blending in is for Cuisnarts, not for companies, consultants or keynoters.