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  • HEATHER LUTZE - Draw Customers to Your Website – When They Are Ready To Buy!

HEATHER LUTZE - Draw Customers to Your Website – When They Are Ready To Buy!

  • 03/09/2013
  • 7:30 AM - 11:30 AM
  • Bethesda Marriott


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Heather Lutze, CEO Findability Group

Author of The Findability Formula:

The Non-Technical Approach to Search Marketing


Draw Customers to Your Website – When They Are Ready To Buy!


To succeed in any business, you have to attract the right customers and persuade them to buy. But on the Internet, people only see what the search engines point to, and competition for top spots is fierce. So how do you ensure that your business gets found when prospects are searching for solutions?  Your head will be buzzing with new ideas and a greater understanding of how search engines find you, including what tangible steps you can take to direct a successful online marketing campaign.


This presentation is about the underlying strategy, tactics and tools you can use to successfully market your business and get found online, through a combination of strategies such as SEO, PPC and Social Media.  This is the Findability Formula – a holistic approach to dominating search results and market share online.


This presentation will cover:

•-        How to and not to be found online

•-        How to find keywords and optimize your site

•-        The keys to Pay Per Click Advertising

•-        How to use Social Media successfully


Search Engine expert Heather Lutze has cracked the code for driving the right online customers to your virtual door – when they are ready to buy! Heather draws back the curtain and reveals what web developers and computer nerds should know but probably don’t!


This high-energy and informative presentation is not just for geeks and techies, but designed for everyone on your team responsible for attracting customers and driving sales.

Heather is the widely acclaimed speaker, trainer, and consultant who literally wrote the book on search engine marketing. Two books, in fact--The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing and the brand new Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing. Her writing and in-demand keynotes and workshops are delivered with the same witty, “no-geek-speak” style that has managed to demystify internet marketing for countless business owners.

Meeting Summary:
7:30am - 8:30am Registration and Networking (Continental Breakfast included in registration)
8:30am - 11:30am Program
12:00pm - ?? Optional Lunch in Agio's dining room

Meeting Location:
Bethesda Marriott Hotel
5151 Pooks Hill Road *  Bethesda, Md  map

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Each monthly Event takes place at the Bethesda Marriott from
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Metro Stop: Medical Center

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