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  • Ed Rigsbee - Positioning Strategy Workshop for Selling to Trade Associations

Ed Rigsbee - Positioning Strategy Workshop for Selling to Trade Associations

  • 05/10/2014
  • 1:00 PM - 4:00 PM
  • Bethesda Marriott
  • 8

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SPECIAL AFTERNOON SESSION

with Ed Rigsbee, CSP

The choice is yours; beat your head against a brick wall call after call, selling what you think you have to offer or sale what the market needs. Too many speakers are locked in the disastrous feature selling mode. Even worse, many speakers only want to sell their passion—regardless of any market’s desire to buy it.

Learn to position yourself, regardless of your topic, as a speaker to fill market need—especially trade associations and professional societies.

Ed Rigsbee, a 25-year NSA member, is both a Certified Speaking Professional and Certified Association Executive. He is clearly seated on both sides of the selling issue. In his afternoon Positioning Strategy workshop, he will reveal how you can position yourself to successfully sell to the association market.

Ed will take you through a journey of pulling together all your activities under an “association desired” niche and then help you to develop a unique-to-yourself positioning strategy for selling to associations and societies.

Because of the intensity of this workshop and the amount of attention each attendee receives from Ed—only 12 seats are available. First come, first served. This workshop is the advanced step following his morning presentation on how to sell to associations by going through the back door.


DON'T MISS IT

Come join us!
Bethesda Marriott 
5151 Pooks Hill Rd
Bethesda, Maryland
(301) 897-9400 
from 1:00-4:00PM.
Get Directions


The National Speakers Association (NSA) is the leading organization for professional speakers. Since 1973, NSA has provided resources and education designed to advance the skills, integrity and value of its members and speaking profession.

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