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    • 03/13/2021
    • 9:00 AM - 12:00 PM (EST)
    • Via Zoom
    Register



    presents

    Getting Paid to Speak in 2021: Leveraging Your Expertise

    Saturday, March 13, 2021

    Via Zoom
    Directions for accessing this webinar will be included in your registration confirmation email.

    9:00 am - 12:00 pm

    Hosted and Moderated by
    NSA Hall of Fame Member
    BILL CATES CSP, CPAE



    Every speaker - at every level of the speaking profession - is in the midst of redesigning their business. We all have to meet the demands of an ever-evolving speaker marketplace. These six highly successful, veteran speakers will help you map out your plan for success in 2021 and beyond in various focus areas.

    This will be a special, NSA Members-Only program featuring two sessions: Session One will be short (10 minute) presentations by each professional on their tips for getting paid to speak in 2021, regardless of your level of experience. Session Two will be breakout sessions hosted by these speakers and include a "mini" Master Mind style discussion. This is where each participant will be able to ask the most burning question they have about getting paid to speak in that focus area.

    Registrants will be asked to pre-select their preferred breakout session at registration time so they are matched with their area of greatest interest.

    Here is the lineup of outstanding presenters:

    Liz Weber, CMC, CSP - Strategic Leadership

    I fill my calendar by giving my clients what they'll need next. I work to establish longer-term, trusted relationships with my clients that result in numerous projects spread out over several years.


    Focus On: Anticipating Client Needs to Create Long Term Relationships (and Fees!)

    You will leave with:
    1. Refining your portfolio of services and expertise.
    2. Clarifying who your Tier 1 and 2 clients should be.
    3. Identifying what your Tier 1 and 2 clients need from you next.

    Liz Weber is a Certified Speaking Professional and a Certified Management Consultant. She is a past president of NSA-DC, a former two-term national NSA board member and chair of the NSA Strategic Planning Committee. Liz is currently the Secretary of the NSA Foundation Board of Trustees and she also serves as the NSA US Representative to the Global Speakers Federation. Liz has authored nine leadership books, writes her monthly blog, and is active on social media where she shares strategic leadership insights.
    www.WBSLLC.com

    Arnold Sanow, MBA, CSP

    I focus on delivering speaking, training, coaching, and related products and services to sustain a successful full-time business for the last 30 years.



    Focus On: Generating Income Through Repeat Clients, Referrals, Licensing, and Getting Others to Sell Your Services

    You will leave with:
    1. A Checklist of what to do before, during, and after each presentation to generate more business
    2. How to license your programs to individuals and companies
    3. How to get agents to sell your services – even if you are a beginning speaker

    Arnold Sanow, MBA, CSP (Certified Speaking Professional), has delivered over 2,500 paid keynotes and professional development programs, coached leaders, authored seven books to include, Get Along with Anyone, Anytime, Anywhere and Present with Power, Punch, and Pizzazz, and is a frequent guest in the media. He also works with speakers, trainers, and coaches from those just starting up to seasoned pros to help them start, build and grow their businesses.
    www.arnoldsanow.com

    Shelley Row, PE, CSP

    My business is based on expertise/reputation in my field (transportation engineering & transportation association management) and long-term relationships. I provide leadership training that is niched to technical professionals and related associations. Services span from keynotes, breakouts, training, consulting and coaching.

    Focus On: Leveraging Your Credibility to Own Your Niche Market

    You will leave with:
    1. The benefits of sticking to your area of expertise instead of making a complete career change.
    2. A checklist for leveraging your experience and reputation within your niche.
    3. To be a pro, know the things that go without saying (but need to be said)

    Founder and CEO of Blue Fjord Leaders, Shelley Row, PE, CSP, is an Inc. Magazine top 100 leadership speaker and Certified Speaking Professional. An engineer and former senior government executive, Shelley engineers leaders to see beyond the data by creating skilled self-awareness, empathy, and communication. She is the author of four books and is a past president of NSA-DC.
    www.bluefjordleaders.com

    Richard Marker

    My business has been built on continuing to invest in my expertise, and using speaking, teaching, and advising/consulting competencies to monetize that expertise.



    Focus On: Monetizing Your Expertise and Your Brand

    You will leave with:
    1. How to determine if others consider you a “thought leader” or “expert”.
    2. How to pivot/transition between competencies to respond to changing conditions
    3. How to determine if and when to invest in “free” vs insist on “fee”

    Richard Marker is founder and co-principal of The Institute for Wise Philanthropy , a philanthropy education and advisory group. Marker is a recognized thought leader in the philanthropy sector. His columns on philanthropy have been published widely and he is the author of Saying ‘Yes’ Wisely: Insights for the Thoughtful A popular lecturer, he has spoken in 40 countries on 5 continents.

    Mark Levin, CSP, CAE

    I've built my speaking business in the association market, focusing on membership growth and leadership development. As a niche speaker, I've gained hundreds of speaking engagements and long-term contracts with customized marketing and client referrals.



    Focus On: Getting Paid to Speak To – and Through - Associations

    You will leave with:
    1. A checklist of what association meeting planners are looking for in a speaker, a list that can help you stand out from the competition.
    2. Some critical keys to cross-selling and upselling in this unique market.
    3. Tips on how to identify the best prospects in the association market for your particular content/skills.

    Mark Levin is a Certified Speaking Professional and a Certified Association Executive. He is the current President of NSA-DC and is the Chapter's longest tenured Professional Member. Mark has authored five books for the association market, all of which reached best-seller status for American Society of Association Executives (ASAE).

    Karen Snyder, MA, CSP, Certified Professional Facilitator

    My business has been built on knowing the myriad of services I can offer to my clients and selling those services as a retainer.




    Focus On: Packaging Your Services to Earn Large Contracts

    You will leave with:
    1. The questions you need to ask to determine if you are speaking with a client that needs a variety of services (most do) and can afford a retainer arrangement.
    2. The huge benefits of having long term clients especially during Covid, recessions and other world events that change the marketplace.
    3. The sales process to create a retainer client

    Karen Snyder is a Certified Speaking Professional, a Certified Facilitator, and a Certified Diversity Consultant. She is a past president of NSA-DC and a member of 20 years. Karen has authored two books, Eating Worms: Practicing Leadership Every Day and Relationship Centered Consulting: The Magical Way to Grow Your Consulting Business as well as her weekly blog.
    www.KarenSnyder.com

    • 04/10/2021
    • 9:00 AM - 11:45 AM (EDT)
    • Via Zoom
    Register



    Dan Shinder

    SMOS (Social Media on Steroids): Start From Where You Are

    Saturday, April 10, 2021

    Via Zoom
    Directions for accessing this webinar will be included in your registration confirmation email.

    9:00 am - 11:45 am
    Your webinar registration includes access to video recording for 30 days.

    Hi it's Dan Shinder, and I am truly honored to be asked to share my expertise with the NSA-DC Chapter on April 10.

    I’m among the very few who speak on, consult, and provide education and training on social media marketing from the experience of actually having had tremendous success. I have attracted a following of over one million people to my lifestyle media brand and reach a million more people a month, all on social media, all 100% organically. No boosting posts, no paid ads, no “buying followers.”

    Does every NSA-DC member need one million followers??? Probably not, but all of us can benefit from even just 10,000 new avid followers in love with what we do! More warm traffic to drive to where they buy.

    The April 10 program, “SMOS: Start From Where You Are” has been designed specifically for NSA-DC. As a long-time, active member of NSA Arizona, I know this will be a mixed group of speaking entrepreneurs of different levels of experience in business and in marketing. Regardless of whether you are is a seasoned content marketer or brand new to the idea of marketing on social media, I promise to leave you with lots of actionable takeaways in this program. Among the topics we’ll be covering are:

    1. How it All Really Works: an introduction to reach-thwarting algorithms and how to get around them.

    2. The REAL Purpose of a Post and how to avoid the #1 mistake that everyone from.

    solopreneurs to legacy brands are making with content marketing on social. (Hands-on exercises included!)

    3. Effective Composition of a post – three elements every post must have!

    4. When to Post – the number one question I am asked!

    5. What are REAL results and how to measure them.


    There will be time for Q & A along the flow of the presentation and a hands-on exercise! Here are a few testimonials, and some by people you may know:

    “Dan is extremely knowledgeable about Facebook and Digital Marketing and is a very giving trainer. I highly suggest you attend, learn and implement!”
    —Debbie Allen
    CSP, Past NSA AZ President, Leading Entrepreneur, Retail and Branding Industries

    “Wow! I learned so much from Dan Shinder: how to have a huge presence on social media and, just as important, I learned what not to do. There is no doubt Dan saved me thousands of dollars. Dan is fun, easy to learn from and provides practical information.”
    —Dr. Larry Emmott
    Past NSA AZ President, Leading Entrepreneur, Dental Industry

    “Rarely do I have the opportunity to recommend someone as highly as I can with Dan Shinder. He is my “go-to” guy for all Social Media answers. If you do what he teaches it will work! Dan is also an amazingly entertaining and funny platform speaker and I enjoy every minute of his presentations.”
    —Bob Loeffler
    NSA AZ Professional Member, Leading Entrepreneur, Real Estate Sales Training Industry

    Join me and leave with knowledge you can apply Immediately!




Past events

03/01/2021 New Member Onboarding Meeting #1
02/26/2021 NSA Winter Workshop 2021
02/15/2021 Chapter Chat - A Chat with Jennifer Leir from the Executives Speakers Bureau
02/13/2021 Speaker Blind Spots That Can Cost You Your Business - Dr. Shirley Davis, CSP
01/28/2021 NSA-DC Webinar - Next-Level Audience Engagement with Rob Ferre, GSP (Game Show Person)
01/21/2021 Chapter Chat - Staying Healthy and Fit During Quarantine
01/09/2021 2021 Speaker Academy Spotlight Speeches and Graduation
12/16/2020 Chapter Chat - Re-purposing Content
12/12/2020 Rock the Virtual Stage - Tony Chatman, CSP
11/14/2020 How To Build a Sustainable, Profitable, and Fulfilling Business as a Speaker - Barry Banther, CSP
10/28/2020 Chapter Chat
10/03/2020 Making Meetings Magic - Lou Heckler, CSP, CPAE - NSA Hall of Fame & Cavett Award Winner
09/23/2020 Chapter Chat
09/12/2020 Keep Speaking, Keep Improving, Keep Moving - Aaron W. Beverly, 2019 World Champion Toastmasters Speaker
08/25/2020 Free Webinar: No Room for Bad Zoom - Robbie Samuels
08/13/2020 Chapter Chat
07/16/2020 Chapter Chat
06/23/2020 Chapter Chat
06/20/2020 EMERGE SUCCESSFUL: Strategies to Redesign, Rebuild, Relaunch Your Business - Meridith Elliott Powell
06/11/2020 Webinar: Create/Update Your eSpeakers Profile with Paige Trevor
06/05/2020 Chapter Chat
05/29/2020 Chapter Chat
05/15/2020 Webinar: Create/Update Your eSpeakers Profile with Paige Trevor
05/09/2020 Power Selling with LinkedIn - Phil Gerbyshak
05/04/2020 NSA Influence 2020
04/28/2020 Free Webinar: Parenting in a Pandemic with Paige Trevor
04/24/2020 Free Webinar: How to Use Camtasia to Edit Video Blogs & Testimonials with John Watkis
04/16/2020 Free Webinar: "Ask Me Anything" with Video Pro Larry Wilner
04/04/2020 Victory over the Virus: How you can maintain or ramp up your revenue through Virtual programs, online course and subscription services - Elizabeth McCormick
03/28/2020 Shameless Promotion - How to leverage the power of video to increase your income, celebrity, and get everyone talking about you - Rob Oddi
03/27/2020 Webinar: Create/Update Your eSpeakers Profile with Paige Trevor
03/17/2020 Webinar: Customer Relationship (CRM) Management with Julie Holmes
03/14/2020 Shameless Promotion - How to leverage the power of video to increase your income, celebrity, and get everyone talking about you - Rob Oddi
02/28/2020 Webinar: eSpeakers - Jeri Mae Rowley and Paige Trevor
02/28/2020 NSA Winter Conference 2020
02/20/2020 Webinar: How to Brand Yourself Like You Mean Business on Social Media - Shannon Loy
01/31/2020 Webinar: eSpeakers - Jeri Mae Rowley and Paige Trevor
01/23/2020 Webinar: Straight from the Lawyer’s Mouth: How to Protect Your Intellectual Property - Russ Riddle
01/11/2020 2020 Speaker Academy Spotlight Speeches and Graduation
01/11/2020 How to Stop Playing the Comparison Game as a Speaker - Alan Stein, Jr.
12/14/2019 NSA-DC Headshot Day
12/14/2019 Unleashing Your Inner Comedian! Using Improv Comedy Techniques to Add Humor to Your Program – Without Telling Jokes! - Avish Parashar
12/08/2019 Canadian Association of Professional Speakers (CAPS) Convention
12/06/2019 Webinar: eSpeakers - Jeri Mae Rowley and Paige Trevor
11/02/2019 Produce a Daily YouTube Channel Working 1 Day Per Month - Nathan Woodbury
10/18/2019 Webinar: eSpeakers - Jeri Mae Rowley and Paige Trevor
10/12/2019 Crafting Your Short Talk for Big Impact - Hayley Foster, Short Talk Expert®
09/24/2019 Webinar: Stagecraft for Speakers - Simone de Haas
09/19/2019 Webinar: Zoom Nuts & Bolts - Gina Carr
09/12/2019 Webinar: eSpeakers - Jeri Mae Rowley and Paige Trevor
09/07/2019 The Million Dollar Difference - Dr. Dave Martin and Rachel Pisani
09/06/2019 2019 GSA CONVENTION
08/10/2019 NSA-DC's Annual Past Presidents, CSPs, and CPAEs Luncheon
08/10/2019 What’s Stopping Millennials or Gen Xers or Boomers from Hiring You–and What to Do About It - Anna Liotta, CSP
07/27/2019 NSA Influence 2019 - The Premier Event for Professional Speaking
06/08/2019 Killer Keynotes - Karen McCullough
05/11/2019 Use the Power of Facilitation to Grow Your Speaking Business - Eddie Turner
04/13/2019 Power Tools for A Profitable Speaking Business - Crystal Washington, CSP
03/09/2019 On Your Mark: From First Word to First Draft in Six Weeks - Cathy Fyock, CSP
02/15/2019 NSA Winter Conference 2019 - Marketing Evolution
01/12/2019 2019 Speaker Academy Spotlight Speeches and Graduation
01/12/2019 Make Your New Years Resolution Stepping Up Your Social Media Presence - Kiki Ramsey and Mike Shelah followed by the Speaker Academy Spotlight Speeches and Graduation
12/08/2018 Raise Your LPMs (Laughs Per Minute) and Fees Will Follow! - David Glickman, CSP, CPAE
11/10/2018 No Power & No Point: Why Your Slides Suck & How To Make ‘em Soar - Mike Robertson
11/10/2018 NSA-DC Head Shot Day - Rescheduled
10/24/2018 NSA National VIP Suite
10/13/2018 NSA-DC October 2018 Chapter Meeting - Dr. Willie Jolley, CSP, CPAE and Dee Jolley
10/02/2018 NSA Town Hall
09/15/2018 Power Tools for A Profitable Speaking Business - Crystal Washington, CSP
09/15/2018 NSA-DC Head Shot Day
08/11/2018 Doing What it Takes - Dan Thurmon, CSP, CPAE
07/14/2018 NSA Influence 2018 - The Premier Event for Professional Speaking
06/20/2018 June Walk & Talk NSA - Wolf Run Shoals
06/12/2018 CSP To Be Meeting
06/09/2018 Saturday Morning Live - The 4 Ps of the Speaking Profession
05/29/2018 May Walk & Talk NSA- Around Lake Needwood, Derwood
05/12/2018 The Spirit Of A Champion - Wayne Messmer, M.Ed., Ph.D., CSP
04/27/2018 NSA Brand Lab 2018
04/24/2018 April Walk & Talk NSA - Riverbend Hike
04/14/2018 Professional Relationships Panel: Exploring Your Niche
04/14/2018 Ways to Grow Your Speaking Business in Every Economy - Mary Kelly, CSP
03/10/2018 Are You An Influencer? - Melissa J. Nixon
02/18/2018 Do YOU! - Jessica Pettitt, CSP
02/16/2018 NSA Winter Conference 2018
01/13/2018 Speaker Academy Spotlight Speeches and Graduation
01/13/2018 6ix Kick-A** Strategies of the Million Dollar Entrepreneur - Dawnna St. Louis
12/03/2017 NSA-DC's Annual Holiday Auction
11/11/2017 Video Killed the Radio Star and Other Reasons to Grow Your Business with Video - Bill Cates, CSP, CPAE
10/28/2017 NSA-DC’S EMERGENCY RESPONSE UNIT – HEADED BY THE ONE AND ONLY DR. WILLIE JOLLEY, CSP, CPAE!
10/19/2017 Podcasting: Building Your Brand and Your Bottom Line
10/14/2017 Book More Business - Lois Creamer
09/09/2017 Speaker Showcase with Chris West
09/08/2017 Pre-event: Video Workshop with Chris West
08/12/2017 CSP-To-Be
08/12/2017 VIDEO ACTION: A bazillion extreme ways to use video DURING your speeches with Brian Walter, CSP, CPAE
06/15/2017 NSA-DC Storytelling Workshop
06/10/2017 Homegrown Member Panel Answers YOUR Questions
05/13/2017 Every Speaking Engagement = Guaranteed Revenue - Jill Lublin
04/08/2017 Passion for the Platform HOT SEATS - Gary Rifkin, CSP
04/08/2017 Passion for the Platform - Gary Rifkin, CSP
03/11/2017 Embrace the Change… Capture the Opportunity: 15 Sticky Strategies that Engage Today's Diverse Audience - Lenora Billings-Harris, CSP
03/11/2017 Head Shot Day
01/14/2017 Speaker Academy Spotlight Speeches
01/14/2017 Top 5 Ways to Attract Corporate Sponsors For Speakers and Authors - Linda Hollander
12/10/2016 What You MUST Do To Turn Your Keynote Into Bookings And Profit - Mike Rayburn, CSP, CPAE
11/12/2016 I Want to See the Jalapeno Coming!: 93 Hot Ways to Get Booked and Get Paid - Laurie Guest, CSP
10/08/2016 Who Said Talk is Cheap?- Walter Bond, CSP, CPAE
09/10/2016 Mastering the Magic of TED: Your Unique and Powerful Message, Ready for TEDx or Any High Stakes Venue -Hayley Foster
09/10/2016 How To Be The Session Everyone Can’t Stop Talking About! - Sarah Michel, CSP
08/13/2016 Credibility Is King & Queen: Is Your Content Google-Proof? - John B. Molidor, Ph.D., CSP
06/11/2016 "Stop Being a Speaker: The Secrets to Getting Paid Insane Amounts of Money, Being Flown to the Most Luxurious Destinations, and Addressing Crowds of Thousands Chanting Your Name!"
05/14/2016 Homegrown Member Panel Answers YOUR Questions and Afternoon Session - Get on TV - Local and National
04/09/2016 Marquesa Pettway, CSP ~ Your Six Figure Signature System: The Money Maker of Your Business
03/12/2016 Orvel Ray Wilson, CSP ~ Selling from the Stage: Public Speaking to Attract High-Value Clients
03/11/2016 Marketing Espionage with Heather Lutze, CSP
03/04/2016 A Night Out with NSA-DC ~ The City of Conversation
01/09/2016 Sam Silverstein ~ No More Excuses...It's Non-Negotiable
12/12/2015 Dan Thurmon ~ Design and Develop Better Keynotes: Compete by Differentiating Yourself
11/14/2015 FunnierU: Isn't it Time for a Funnier U?
11/13/2015 Speaker Exchange 2015: With Bill Cates, CSP, CPAE
10/10/2015 Chapter Academy Spotlight Speeches
10/10/2015 Jean DiGiovanna - Double Your Bookings: Get More Business Beyond the Stage with Dynamic & Engaging Workshops
10/02/2015 TriVision Studio Time - SOLD OUT!
09/30/2015 Business Builders Special Interest Group Networking Event
09/12/2015 Ford Saeks, CSP - Growing Your Speaking Empire: Get More Bookings, Sell More Products and Services
08/08/2015 Ruby Newell-Legner, CSP - Creating Systems to Put You Center Stage
06/13/2015 Get Them Hooked to Get You Booked: The No-Brainer Approach to Exciting the Brains in Your Audience
05/09/2015 Homegrown Member Panel Answers YOUR Questions Plus Knockout Networking Rounds
04/11/2015 Afternoon Session: Patricia Fripp-Under the Magnifying Glass...in Action!
04/11/2015 Morning Session: Patricia Fripp-Under the Magnifying Glass: Good to Great on STEROIDS!
03/20/2015 Alan Weiss: Million Dollar Mindset
03/14/2015 March Monthly Meeting with Roger Courville: Quit Calling them Webinars
02/25/2015 Business Builders Special Interest Group Networking Event
02/09/2015 Fireside Chat: So You Want to Write a Book
01/10/2015 Neen James: Go Deeper with Neen James
01/10/2015 Neen James: Sell Your Thoughts
12/13/2014 Mikki Williams: The Art and Heart of Storytelling
11/08/2014 2014 Chapter Academy Spotlight
11/08/2014 Lethia Owens-Magnetic Selling Strategies
10/23/2014 Fireside Chat: Working with Video Companies
10/11/2014 Chris Clarke-Epstein-Write to be read.
10/11/2014 Chris Clarke-Epstein- Proving Our Worth. Understand your Return on Attendance.
10/10/2014 SPEX'14
09/13/2014 Steve Gilliland-Marketing 4.0
08/21/2014 Bethesda Meetup
08/19/2014 Annapolis Meetup
08/09/2014 Shep Hyken - Success Tools For The Speaking Business
06/14/2014 Corbin Ball - Mobile and Social Trends for Events
05/10/2014 Ed Rigsbee - Positioning Strategy Workshop for Selling to Trade Associations
05/10/2014 Ed Rigsbee - How to Get Paid Association Bookings
04/12/2014 Mark LeBlanc - Growing Your Business When You Are The Business
03/08/2014 Ed Tate - Afternoon BONUS Program – Interactive Keynotes for Speakers
03/08/2014 Ed Tate - Guerrilla Marketing – The New Standard for Results
02/19/2014 Special Fireside Chat for NSA Members Only
01/11/2014 Toni Newman - Catalyst For Touchpoint Innovation
12/14/2013 Bill Cates - Think Niche! Grow Rich!
11/09/2013 Bruce Hale - Supercharge your story telling!
10/12/2013 Janet Lapp - Transform Your Speaking Career!
08/10/2013 Ron Karr- How To Turn A Speech Into A Six-Figure Relationship!
06/08/2013 Joe Calhoon- Business Growth Made Simpe: 7 Keys to Exceptional Results
05/22/2013 Fireside Chat - Member Only Special Event!
05/11/2013 Lois Creamer - Get the results you're looking for in your speaking business...
04/13/2013 NSA-DC Speaker's University Presents: "Powerful Speaking for Impact and Profit"
03/09/2013 HEATHER LUTZE - Draw Customers to Your Website – When They Are Ready To Buy!
12/08/2012 Judy Carter’s Standup Comedy Workshop
12/08/2012 Judy Carter - Walk In Serious, Walk Out Seriously Funny!
11/10/2012 TODD COHEN - : Everyone’s In Sales; Building your Sales Culture to get MORE Bookings, Revenue and Referrals
11/09/2012 Bruce Hale - Super-Charge Your Story Telling
10/13/2012 ALEX CARROLL
09/08/2012 Dianna Booher
08/11/2012 Ron Culberson - NSA President’s meeting
06/09/2012 Thomas J. Winninger CSP, CPAE
06/09/2012 Fireside Chat with Joanne Dennison
06/01/1990 1990 Annual Meeting


The National Speakers Association (NSA) is the leading organization for professional speakers. Since 1973, NSA has provided resources and education designed to advance the skills, integrity and value of its members and speaking profession.

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